Pollster Mussa Dankwah has cautioned against treating early political surveys as definitive forecasts of future election outcomes, insisting that voter preferences can shift significantly over time.
Speaking on Bullet TV in an interview monitored by AP News, Dankwah explained that opinion polls only reflect the mood and choices of voters at the specific time the research is conducted.
“If the 2028 elections were held today, who would you vote for? That is the question,” he said.
According to him, public opinion is constantly evolving and can be influenced by political developments, economic conditions and major national events.
“As time goes on, events shape public opinion. Situations make them change stance as to who they will vote for,” he stated.
Dankwah stressed that it would be misleading for anyone to interpret polling figures gathered in 2026 as an accurate prediction of what the outcome of the 2028 general election will be.
“You can’t sit here today in 2026 and predict 2028. It is impossible to do that,” he said.
He explained that more reliable election projections are usually made much closer to voting day, when pollsters are able to assess voter behaviour more comprehensively, including the decisions of undecided voters.
“When we come a week before the elections, we take into account what everybody has said to us, including those who say they are undecided,” he noted.
The pollster also warned politicians and commentators against twisting survey findings to support partisan narratives.
“If anybody gets up and says in 2026 Mussa Dankwah said somebody will win in 2028, that person is wrong,” he added.
